snowfall

The Pucker Factor

The Pucker Factor

As I sit here on the plane, on the long flight home from Valdez Alaska, I am literally brimming with blogs that I can’t wait to write about my adventures up here. To think that for the Easter holiday in the UK, I considered going to Marrakech instead of AK. Unbelievable to me now, given how epic it’s been.

This was to be my 4th trip across the Atlantic this year, to explore amazing heli skiing options. But when Matt White, heliskier, owner and operator of Valdez Helicamps suggested I hit it at Easter, he was spot on with his timings. The conditions were excellent.

Heli Skiing "Tipping Point"

Heli Skiing "Tipping Point"

I am fascinated by the concept of ‘tipping point’ as it relates to the commitment to go heli skiing (for first timers), not in the collective sense of the market, but in the individual sense. In business speak, the tipping point normally refers to the moment when a product or service achieves mass adoption. For Facebook it was several years ago, for Groupon it’s more recent.  As an expert on heli skiing, I wish I was better at determining the individual tipping points of my clients sooner. It might allow me to better manage my time and disappointment. Here’s what I mean.